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To launch the “Worlds Biggest MINI” - the MINI Clubman, DRAFTFCB Auckland created a teaser campaign playing on the idea of making stuff bigger by tricking up road side and foot traf?c street posters.- f$ s" t t' m5 _2 {! O0 C2 u# j
! m( j0 [- q6 ^5 o3 E/ @3 QAdvertising Agency: DRAFTFCB, Auckland, New Zealand" u$ V8 _4 f, Y& |* ?
Creative Director: James Mok
4 s+ S- m8 S) k" YArt Director: Kelly Lovelock& h! X0 ^ e8 i2 L' T
Copywriter: Hayley Marks: E9 L6 J0 T7 O" J k6 u- a
Editor: Will Pickering
4 r% X" T8 O8 o/ x Q/ u3 c; E4 WPhotographer: Fraser Clements